Are you a “Conscious Marketer?”

Ever been to a networking event and have someone hand you a business card, tell you their name, and ask if they can “give you call”? Well, I have. Too many times. Sometimes I feel like people

Is this your networking dance?

attend these events with a stack of cards in hand, their only goal for the evening is to see how many cards they can give out…and snatch up from others.

What about having a REAL conversation? Maybe you only get to talk to one or two or three people during an entire evening, but you take the time to ask questions, learn about the person…to spend more time listening than talking? Have we lost the art of CONNECTION?

If you are in the “networking” or “sales” or “brand-building” mode…out there schmoozing and trying to find a job, sell your services or build a business…then you must, simply MUST, listen in to my recent radio show with guest Lynn Serafinn, conscious marketing expert and author of, “The Garden of the Soul: Lessons of Four Flowers that Unearth the Self.” Lynn is a book promoter, classical musician, and author of the up-coming book: “The Seven Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell”.”

Lynn and I had a deep, rich and provocative conversation about a topic near and dear to my heart: how to SHIFT from a “transaction-oriented” approach to marketing to a “relationship-oriented” approach. Click here to listen or download to Itunes/Mp3.

And so you ask, what is the difference?

Well, to my mind…and Lynn seemed to echo my sentiments, the key difference between today’s tendency towards quantity and transaction-based connections (e.g. how many friends you have on Facebook fddoes NOT by itself, imply lots of sales of ANYTHING!) is whether you enter the connection point from FEAR…or LOVE. What? No, really.

Here’s the thing: we all feel anxious and nervous about meeting new people, or reaching out BEYOND OUR COMPUTER to connect with others. But when we enter that sacred moment of connection, reaching out our hand and saying “hello”…far too often that anxiety (e.g. fear or the unknown “other”) takes over, our breath gets shallow, we feel a knot in our stomach…and we slip into “robot” mode: “Hi, how are you? What do you do? Here’s my card…etc.”

The goal of the fearful ego is to GET THE HELL OUT OF THERE…and as soon as possible get back safely ensconced behind the cheese plate or better yet, the computer screen. This is the sort of anxiety/fear-based dynamic that tends to pervade the typical cocktail party or networking event. Everyone is smiling… NO ONE is really having a good time. BUT, it doesn’t have to be that way…

Crossing the bridge of connection

Love-based connections, or what I prefer to call “conscious connection,” starts from a different place. We take a few deep breaths; we feel our anxiety and accept it as natural (our silly ego attempting to protect us), and then we step into the moment of connection with ANTICIPATION, the energy of curiosity…deeply interested to KNOW this other being that I am blessed to meet at this moment in time.

We might say, as always, “hello, I am so and so…but then…WHO are you? What brought you to this event? What are you hoping to learn? What is the challenge you are struggling with in YOUR business? How might I help? How might we help each other? Etc…” Many minutes will go by…you might only get to hand out a few business cards. Yet, something else will very likely occur: you will relax. You will soften in your body and feel empathy instead of anxiety. After all, we are all in this swirl of life TOGETHER. We are all, ultimately, looking for the same thing: to be heard, to connect, to feel loved…to belong.

By entering into a networking opportunity with a LOVING heartset instead of a fearful mindset, something wonderful, precious, sacred, and key to the success of every business might just occur: you make a friend, find a partner, a customer, or a referral to someone who can help you land a job or build your business. You might have find someone you can help out as well. And a real, powerful connection is born.

We are all connected

Lynn and I talked for an hour…and it felt like five minutes. She told me her wonderful story–the amazing journey of how she parlayed a music career into a spiritual journey to the far-flung wilds of India and on to a marketing career–but most importantly, she shared with me why she is so passionate about helping people SHIFT the way they promote their books, their brands, and their businesses.

She is calling for a wholesale REINVENTION of the way we do business, away from the old paradigm of fear-based, scarcity-based, competition, towards a space of gratitude, abundance, and deep connection. It is all about remembering a deep truth, one which we all know in our hearts but so quickly forget when the pressure to sell, pay the bills, get known, be “out there”…takes over: we are all connected. We are all longing to belong. I was moved by her passion, her spirit…and her dream…as I hold the same one, for my clients…and for the world.

SO…if you are out there on the entrepreneurial, job-hunting, or life-reinventing circuit, doing the networking, Facebook-ing, tweeting thing…listen in to Lynn and try to be more CONSCIOUS and thoughtful when approaching that “unknown other”. Don’t get caught falling down the rabbit hole fantasy that “its all about the numbers”. It ain’t true. The sales pitch (I know, I know you’re supposed to have the 30 second elevator pitch…oy!) might bring you a bit of business

How many "clicks" will pay the rent?

— but surely, in the long run, it won’t feel satisfying and it won’t be sustainable. What does last…is becoming part of a community of REAL people…forging and nourishing those LOVING spaces where people come together…to live, learn and support each others dreams.

I hope you’ll listen in and let me know what you think. I’m all ears!

Dr j

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One Response

  1. […] This post was mentioned on Twitter by Lynn Serafinn, 7 GracesOfMarketing. 7 GracesOfMarketing said: Are you a "Conscious Marketer?": http://t.co/RfMnhzQ via @drjusa […]

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